FESTIVAL HIGHLIGHTS
FOOD
An extensive range of flavour makers will celebrate the weekend with Italian-regional stalls and pop-ups, offering a huge range of fare from authentic gnocchi, pizza, grilled octopus, polenta and so much more.
Also keep your eyes peeled for a range of exclusive ticketed culinary events with appearances from renowned local chefs.
WINE
The Alpine Valley wineries are showcased at La Festa, there’s a drop to suit everyone’s taste and a chance to meet the winemakers, such as Michelini Wines.
La Fiera – The Beginning
If could be said that La Fiera evolved from Myrtleford’s support for a motor rally called the Italian Connection Motor Rally in 2007.
This event comprised cars of Italian manufacture. The cars travelled from Sydney to Melbourne and stopped overnight in Myrtleford. The town was approached for the stop because of the region’s strong Italian heritage.
The Italian motoring event attracted considerable interest and it occurred to Noel Stone, a local Myrtleford identity that Myrtleford could draw upon the resources of its Italian community and build an Italian festival.
Driven by Noel meetings were held at and it was agreed that a festa should be created and would be called La Fiera (The Fair).
Festival Highlights
La Fiera will again be hosting a wide range of incredible events to help you live life the Italian way!
La Festa
Saturday Food and Wine Festa
Bendigo Bank Children’s Activity Hub
Kids Entertainment
Mass
For St Anthony di Padua
Italian Movie Night
Saturday Night @ EMPAC
Il Mercato
Sunday Market, food and entertainment
Masterclasses
James Mele & Elise Pulbrook
La Fiera Cup Soccer Challenge
Soccer Tournament
Old School Museum
Open House
Our Festival In Numbers...
Festival Stalls Per Day
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Years of History
Event Visitors
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VISIT US PLAN YOUR TRIP
Myrtleford, Victoria, 3737
Friday May 15th -Sunday May 17th, 2026