An extensive range of flavour makers will celebrate the weekend with Italian-regional stalls and pop-ups, offering a huge range of fare from authentic gnocchi, pizza, grilled octopus, polenta and so much more.

Also keep your eyes peeled for a range of exclusive ticketed culinary events with appearances from renowned local chefs. 


The Alpine Valley wineries are showcased at La Festa, there’s a drop to suit everyone’s taste and a chance to meet the winemakers, such as Michelini Wines. 


Witness Theatre productions embracing the Italian Culture and much more.


Children can soak up the fun at Bendigo Bank’s Children’s Hub or the Italian Movie Night by the Myrtleford Lions Club on Saturday or on Sunday watch La Fiera Cup Soccer Challenge or see the Living Chess Match production.

La Fiera – The Beginning

If could be said that La Fiera evolved from Myrtleford’s support for a motor rally called the Italian Connection Motor Rally in 2007.

This event comprised cars of Italian manufacture. The cars travelled from Sydney to Melbourne and stopped overnight in Myrtleford. The town was approached for the stop because of the region’s strong Italian heritage.

The Italian motoring event attracted considerable interest and it occurred to Noel Stone, a local Myrtleford identity that Myrtleford could draw upon the resources of its Italian community and build an Italian festival.  

Driven by Noel meetings were held at and it was agreed that a festa should be created and would be called La Fiera (The Fair).

Festival Highlights

La Fiera will again be hosting a wide range of incredible events to help you live life the Italian way!


La Festa

Saturday Food and Wine Festa

Bendigo Bank Children’s Activity Hub

Kids Entertainment

Il Mercato

Sunday Market, food and entertainment


Patrizia Simone and more…

Two men going on an adventure for the La Fiera Italian Festival Myrtleford

Myrtleford Lions Club Italian Movie Night

View 'Benvenuti al Nord' @ EMPAC

Theatre productions at the La Fiera Italian Festival Myrtleford

Living Chess Match Reinvented

Theatre Production

Soccer activities at the La Fiera Italian Festival Myrtleford

La Fiera Cup Soccer Challenge

Soccer Tournament

Old homestead at the La Fiera Italian Festival Myrtleford

Old School Museum

Open House

Our Festival In Numbers...

Festival Stalls
Years of History
Event Visitors